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SPMG Profile: Ray J, Chief Strategy Officer at Raycon, founder Knockout Entertainment


William Ray Norwood Jr. (born January 17, 1981), known professionally as Ray J, is an American singer, songwriter, television personality, actor, and entrepreneur. Born in McComb, Mississippi and raised in Carson, California, he is the younger brother of recording artist and actress Brandy Norwood and the first cousin of rapper Snoop Dogg. In January 2017, he competed in the nineteenth season of the UK reality television programme Celebrity Big Brother.


Ray J is an American entrepreneur, musician, and actor.


Raytroniks Inc.


As the founder of Raytroniks, Ray J introduced a line of consumer electronics to the United States market. The product categories included electric bikes, smartphone fans, and smartwatches. In particular, the Scoot-E-Bike brand which Ray J developed grew exponentially after implementing a viral organic marketing strategy. Ray J secured product placements through celebrities such as Sean Combs, Brandy, Snoop Dogg, Chris Brown, Justin Bieber, Stephen Curry, Cara Delevingne, and professional athletic teams, including the L.A. Clippers and Los Angeles Rams.


Raycon Inc.


In November 2017, Ray J co-founded a direct-to-consumer electronics brand called Raycon. Raycon sells wireless audio products such as earbuds and headphones. Ray J oversees brand and strategy.


Ray J’s love for humanity shows in his on-going support for breast cancer, education and sports. He currently sponsors the “Knockout Elite” Basketball team ages 9 to 10 years old in its second year, and his family charity Norwood Kids Foundation. Ray J also strives to act as a model to inspire young entrepreneurs. Seeking to better the careers of young teenagers, Ray J spends time in classrooms and workshops with students to pass along his lessons as an entrepreneur.


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